Reading Lists & Research

One thing public relations specialists must do is research. Here is P.R. Web Forum 2.0's reading list, see if you approve.

• The Matter of Scale Chris Brogan Social media at its basic roots is about the personal touch, right?
• This is Not the Time to Ask for Money by Seth Godin I don't know about you, but I'm getting plenty of emails asking for more money for various political campaigns.